Blog
9 Tips for Great Professional Headshots
A story for you: My First Headshots One year ago, about two months before I was set to launch into private practice internship, I booked my first round of professional headshots for my marketing materials. Though I’d been fiddling with my therapist website for several...
read moreAre You Starving Yourself in Private Practice?
Not long ago I had one of those days we all occasionally have in private practice—the ones that make us sit down and take stock of why we chose this career. The days that knock us on our ass. And that experience underlined a thought I’ve been mulling over lately,...
read moreTherapist Marketing: Does Everyone Know How Awesome You Are?
As I work my butt off to get DYP off the ground, the experience of starting up a new project reminds me of what I’m coming to see as a fundamental truth of running any business I’m personally invested in: Marketing = vulnerability. It was hitting extra close to home...
read moreHow Much Consultation Do You Need in Private Practice?
A reader sent in this question last week: How much consultation do I need to stay on track? This colleague is on the verge of being licensed and so, for the first time, will get to choose how much consultation she wants rather than having it dictated to her by the...
read moreDoes Your Therapist Website Need a Blog?
We all know that blogging is on the list of things therapists are "supposed" to do to market their practices and improve their websites. Something about SEO, more content is better, ideal clients, blah blah blah... So maybe you've felt pressure to hop on the...
read moreTherapist Website Builders: Squarespace vs. WordPress vs. Weebly vs. Wix
OK. It's time to build your website for your therapy practice. How? Your first few hours of Googling around and asking your colleagues yields a few top contestants for your marketing dollars: $ Weebly Wix Wordpress.com Wordpress.org Squarespace $$ Brighter Vision...
read moreFree Stock Images for Therapist Websites: My Top 6 Resources
Today I thought I'd share a few of my favorite places to find free images for websites (banner images, blog posts, etc.), since I'm looking for some myself right now for ze blog. (So meta!) All the sites below, as of this writing, provide their images freely for...
read moreTherapist Marketing Strategies: Three Common Approaches and What They’re Missing
Marketing is such a dirty word in the therapist community. We don't want to feel like we're selling ourselves. It can bring up feelings of being money-focused, insincere, sleazy, calculating, and in competition with each other. Whew! That's a lot to go up against. All...
read more